NEW DELHI: In a groundbreaking moment for Indian YouTube history, WinZO, India’s largest social gaming platform, has strategically partnered with Asia’s #1 YouTuber CarryMinati with over 44 million followers, to create a viral parody video featuring the world’s biggest and most popular YouTuber, MrBeast with a subscriber base of over 455 million across all his channels. This star-studded video, involving 14 of India’s top YouTubers, has taken the internet by storm, trending at #1 and amassed over 24 million views and 4.7 million likes within just 24 hours of its release. With a combined subscriber base of 625 million, this is the largest internet collaboration in Indian YouTube history, WinZo said in a statement on Friday.In the video, CarryMinati steps into the role of ‘Mr Least’, a humorous parody of MrBeast, known for his wildly popular challenges and philanthropy. Joining CarryMinati in the video are top Indian creators such as Bhuvan Bam, Ashish Chanchlani, Harsh Beniwal, Technical Guruji, and Mortal. The video also includes a cameo from MrBeast himself, further cementing the historic scale of this collaboration.
As the Digital Brand Ambassador of WinZO for over three years, CarryMinati has been instrumental in this massive content creation effort, highlighting WinZO’s commitment to pushing the boundaries of creativity in India’s gaming ecosystem, the company said.
Speaking about the collaboration, CarryMinati shared, “I’ve been collaborating with WinZO for three years now, and it’s the perfect partnership for me as an avid gamer and content creator. They are at the forefront of India’s gaming revolution, driven by innovation and a deep understanding of what truly resonates with the youth of this country. Only when brands like WinZO collaborate with creators like us can we truly innovate, experiment, and create content that breaks the mold. WinZO empowers us to take risks, try bold new ideas, and connect with our audiences in ways that feel authentic and exciting. Together, we are pushing the limits of creativity, and I believe this partnership is just the beginning of something even bigger for India’s digital future.”Saumya Singh Rathore, co-founder of WinZO, added, “The world is rapidly moving online, and India is home to the world’s largest, most dynamic consumer base on the internet with over 700 million connected users. The role of the creator economy is critical in shaping the future of interactive entertainment. At WinZO, we see the creative economy as the architects of this future, bridging the gap between technology and culture. This collaboration represents not only the power of partnership but also the limitless potential of India’s creative and entrepreneurial spirit. Together, we are pioneering a new era in entertainment where gaming, storytelling, and technology converge on a global stage.”
Minati has been the face of the Indian gaming community and was one of the first few youtubers to start gaming online. Carry also live streamed from India’s first ever India Pavilion by WinZO and IGDC at Game Developer Conference (GDC), San Francisco this year.
The video gives a fun shout-out to WinZO’s gaming features, with CarryMinati humorously highlighting how the platform lets users engage in real-time banter with their opponents via audio chat, adding a layer of playful competition to the gaming experience.
With this collaboration, WinZO continues its mission of supporting and empowering content creators across India. The platform has already collaborated with over 75,000 creators, providing opportunities to monetise the subscriber base, contributing to democratization of digital entrepreneurship in India, it said.
About 70% of WinZO’s creators hail from tier II and smaller cities, making the platform an inclusive hub for creators nationwide.
WinZO’s rapid growth – boasting 200 million user base – can be attributed to its innovative partnerships and focus on nurturing talent. The platform aims to expand its user base to 700 million within the next five years by continuing its tech-enabled collaborations and fostering opportunities for gig professionals from across the country.
This partnership marks a new milestone in the convergence of gaming and entertainment, solidifying WinZO’s position as a leader in India’s rapidly evolving digital ecosystem, it added.
Mahendra Singh Dhoni is the Brand Ambassador of WinZO.
