Cyril Amarchand Mangaldas is acting for cloud software firm Amagi Media Labs on its proposed initial public offering,comprising a fresh issue of 1,020 crore and an offer for sale of 34.2 million shares by investors including Norwest Venture Partners, Accel and Premji Invest, all represented by Shardul Amarchand Mangaldas. Trilegal is advising the book running lead managers to the deal.
The BRLMs comprise Kotak Mahindra Capital, Citigroup Global Markets India, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital.
Individual shareholders, such as Prem Gupta, Rahul Garg, Rajesh Ramaiah, Rajat Garg and Kollengode Ramanathan Lakshminarayana, will also sell part of their stakes through the OFS.
Amagi is a software-as-a-service (SaaS) company that connects media companies to their audiences through cloud-native technology. Its platform helps content providers and distributors upload and deliver video over the internet through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. It also helps monetize such content through targeted advertising services for advertisers. Amagi’s platform integrates production, preparation, distribution and monetization workflows into a single window, allowing customers to reduce complexity, improve operating efficiencies and increase their content revenue.
Amagi Media Labs counts companies such as Lionsgate Studios, Vevo, Sinclair Broadcast Group, E W Scripps, Fox, Stingray, Network18 and Shemaroo among its clients.
The CAM team was led by capital markets practice head Manan Lahoty and partners Manshoor Nazki and Vartika Jain, with support from senior associate Ayushi Tiwari, and associates Megha Rajesh, Parameswaran Chidamparam, Anna Kallivayalil, and Khadri Mohammed.
CAM partner Trayosha Darapuneni and associate Yash Chadha advised on certain pre-IPO transfers.
CAM partner Bharath Reddy along with principal associate Dipti Khatri, and associates Abhishek Gabriel and Aarav Prasad, advised on ESOPs and other incentives, and director / KMP remuneration aspects during IPO time.
The Trilegal capital markets team advising on the matter was led by partner Vijay Parthasarathi and supported by senior associate Saurav Das and associates Harshit Dhandhia, Sheetal Kumar, Sanath Rajesh, Adrija Ghosh and Anandhakrishnan K.
The SAM team advising the selling shareholders was led by partner Manjari Tyagi and included senior associate Jheel Bhargava.
