CMS IndusLaw has advised Taparia family-backed Ananta Capital on its majority stake acquisition in Fonte Fashions India, the parent company of Rubans, one of India’s fastest-growing fashion jewellery brands. AK Law Chambers advised Rubans Accessories on the deal.
Founded in 2017 by Chinu Kala, Rubans started as a single mall kiosk and has transformed into a digital-first brand, blending contemporary aesthetics with Indian elegance.
This strategic investment by Ananta Capital aims to boost Rubans’ product design innovation, strengthen its omnichannel presence, and enhance marketing and community engagement to expand its market reach.
Founders Chinu Kala and Amit Kala will continue to lead the company, with Ananta Capital bringing its strategic guidance and long-term mindset to support Rubans’ growth into a leading destination for women’s fashion accessories in India.
The CMS INDUSLAW team comprised of partner Harman Walia, counsel Sanjana Mathur, principal associate Tanmaya Negi, senior associate Aman Gupta and associate Rusha Ghosh Dastidar.
The AK Law deal team was led by partner Goda Raghavan and associate Vismitha S.
