Airtel on Monday, April 21, announced the introduction of two significant enhancements aimed at staying ahead of spammers. The latest announcement comes months after the telecom giant launched the AI-powered spam detection tool that flagged over 27.5 billion calls as spam to its customers.
Moreover, customers will now get SPAM alerts for calls and SMS messages in the language of their choice. The new feature will be available in 10 regional languages, and the company has plans to add more in the future. The company’s AI-powered tool will now screen and alert customers to SPAM calls and SMEs coming from international networks.
“Customers and their feedback are at the heart of everything we do. After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India. Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers,” said Siddharth Sharma, director of marketing and CEO of connected homes, Bharti Airtel.
Sharma added that the company’s team of engineers and data scientists will continue to refine and enhance our offerings, ensuring that we stay ahead of any and all emerging threats.
The company claims that after it intensified its efforts to combat domestic spam calls, scamsters have resorted to exploiting foreign networks to funnel fraudulent calls into India. The trend resulted in a 12 per cent increase in overseas spam calls in the last six months. With its latest offering, Airtel plans to nullify the growing challenge.
With the upgraded AI-driven SPAM solution, users will get notifications about calls and messages from both domestic and international numbers in 10 languages. As of now, SPAM alert notifications using vernacular languages are only accessible to those using Android devices. All these features continue to be free for customers, and they will get auto-activated for all Airtel customers without them having to raise a request.
Airtel’s industry-first, anti-SPAM tool introduced in September 2024 has been a game changer, as it offers customers relief from unwanted communications. According to Airtel, it has traced an impressive 1560 spam calls every second. Since its launch in September 2024, Airtel customers have also seen a 16 per cent decrease in SPAM calls.
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