On a day when global gold prices reached a record ₹1,30,000 per 10 grams, WinZO announced the launch of ZO Gold, a new digital product enabling users in India to invest in gold through small, recurring digital transactions.
The initiative, launched in partnership with SafeGold, allows users to buy and track gold digitally with investments starting as low as ₹2. It also supports systematic investment plans (SIPs) for micro-savings, aimed at widening access to gold ownership among first-time investors and younger users in Tier-II and Tier-III cities.
According to the company, the product integrates with its existing digital ecosystem, allowing users to convert everyday online transactions into small-scale investments in gold. WinZO, which reports a user base of over 250 million across India and overseas markets, said the new feature is designed to make asset accumulation accessible to digitally active consumers who may not participate in traditional financial markets.
Paavan Nanda and Saumya Singh Rathore, Co-Founders of WinZO, described the initiative as part of a broader effort to encourage digital savings habits. “For centuries, gold has represented security and prosperity. ZO Gold seeks to make ownership possible for every Indian through simple and transparent digital access,” they said in a joint statement.
Rhea Chaterji, Co-Founder and COO of SafeGold, said the partnership leverages WinZO’s large digital reach to introduce secure gold investment options to new users. “Our aim is to make gold ownership accessible and inclusive through platforms that already have deep engagement with young consumers,” she noted.
The launch follows WinZO’s August unveiling of ZO TV, a microdrama content platform intended to expand its digital engagement model. With ZO Gold, the company adds a financial component to its interactive portfolio that spans gaming, entertainment, and now, savings.
Founded in 2018, WinZO operates across India, the US, and Brazil, offering a mix of short-form entertainment and social gaming experiences in multiple Indian languages.
