Srinagar, Nov 21: Bharti Airtel has launched an innovative AI-powered spam detection system that has significantly reduced unwanted communications for customers in Jammu and Kashmir.
The solution has identified 128 million potential spam calls and blocked 8 million spam SMS messages within 54 days of launch, providing free, automatic protection for all Airtel mobile customers.
Adarsh Verma, Chief Operating Officer for Jammu & Kashmir, emphasized the system’s importance in combating digital threats.
Developed in-house by Airtel’s data scientists, the proprietary algorithm analyzes caller usage patterns, call frequencies, and durations to identify suspicious communications.
The technological solution features a dual-layered protection system operating across network and IT layers, processing 1.5 billion messages and 2.5 billion calls in just two milliseconds. Its capabilities include a centralized database of blacklisted URLs, real-time SMS link scanning, and anomaly detection like frequent IMEI changes.
Serving Airtel’s 6.1 million customers in the region, the AI-driven system offers comprehensive protection against evolving spam and fraud threats, representing a significant advancement in telecommunications security.
The solution automatically shields customers without requiring additional downloads or service requests, demonstrating Airtel’s commitment to enhancing digital safety through advanced technological innovation.
